Advertising
What you should do
When you see an advertisement that interests you, ask yourself
these basic questions:
- Does the ad appeal to your emotions? Look beyond its particular
appeal to you to discover what it is really saying, instead of
what you think it is saying about the product or service.
- What are the special features of the product?
- Are these features really necessary to you?
As you read, listen to, or watch the advertisements:
- Be aware of fraud and deception in the ad.
- Be alert to ads that are misleading (those that make unreasonable
claims about the product of service).
- Read the fine print, or listen carefully.
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